For decades, the soft drink and cordial aisle has been a sugary catastrophe. We’re not sure why anyone thought drinking syrup was a good idea but there it was.

We, the Joey’s family, based right here in Yorkshire (where 'quality' means it's just better, not just fancier) got tired of all the deception. It became a family mandate to fix a broken category. Our mission wasn't complicated: create a premium soft drink that tastes genuinely incredible, has absolutely zero added sugar, is 100% naturally sweetened and doesn't compromise on our commitment to the planet.

This isn't some faceless corporate wellness project. It's the result of years spent in our own kitchen, proving you could strip out the rubbish without losing the flavour.

We source ethically, bottle sustainably and stick to one unwritten Northern rule: if something is worth doing, then it’s worth doing proper.

We reckon that if you're conscious about ingredients and sustainability, you deserve an honest drink.

We made Joey’s Cordial because we couldn't find it. Now you can.