Frequently asked questions

Seriously, zero added sugar?

So what chemical nonsense are you using instead?

No chemical nonsense. That’s the entire point. Matthew (our resident numbers obsessive) spent months perfecting a recipe using only natural, plant-derived sweeteners that don't compromise the clean flavor of our fruit and botanicals. We prioritise taste but never at the expense of your health. Our label is cleaner than your phone screen.

Why did you decide to be zero sugar in the first place?

Two reasons:

1) We got tired of feeling guilty about drinking anything flavourful that wasn't water.

2) More importantly, we couldn't in good faith give our own son a boatload of sugar in a glass. We don't believe in selling a product we wouldn't trust for our own family.

Is Joey's just another watered-down juice?

Absolutely not. Juice often means processed sugar and additives. Joey’s is a highly concentrated cordial crafted from natural extracts and ingredients, designed to be versatile and complex - it’s built for grown-up palates, unlike the high-fructose syrup bombs currently masquerading as cordials we so frequently see these days.

You cost a bit more than the stuff on the bottom shelf.

Why should I upgrade?

Because premium costs more and we refuse to use cheap and nasty. You’re paying for superior natural ingredients, complex flavour science, high-quality glass bottles and packaging that respects the planet. Buy the cheap stuff if you like; just read the long list of artificial ingredients first- you’ll quickly realise the difference.